Why Smart Bettors Use Multiple Sportsbooks

Many bookmakers go to great lengths to secure their customers' ongoing loyalty by offering promotions for existing customers and loyalty schemes with a vast array of bonuses.

Ultimately, they want a bettor spending their well-earned money solely with them – but this article will explain why any smart bettor should be playing the field.

In this article we will list the top five reasons you should be using multiple sportsbooks and assess their offerings to improve your betting strategy and return greater profits.

Five reasons to use multiple sports betting accounts

1) Giving yourself access to the best betting opportunities

Comparison

Using accounts with multiple sportsbooks allows you to “shop around” for the best odds for a particular event or market.

Maximising returns is a high priority for most bettors and simply taking the time to compare could result in more money in your pocket.

Long-term strategy

Comparing the odds from different sportsbooks and placing your wager at the best price available is a crucial factor in being a successful bettor.

Not only does it increase profit on a particular event, it generates more long-term profitability and is essential for tilting the odds in your favour.

Promotions

Enhanced odds and special boosts are now a common feature across many betting sites and any smart bettor will want to utilise these opportunities to maximise returns.

Having different accounts ultimately means making one's self more available promotions to benefit from and use to a bettor’s advantage.

Extensive markets

Whilst football and horse racing will likely be top of the list for most sportsbooks – each covered with extensive markets – individual sportsbooks can also specialise in different sports and offer niche sub-markets.

Using multiple accounts thereby allows a bettor the opportunity to have access to a broader range of markets, to find the most competitive prices and best odds around.

Timing of the bet

The timing of placing a bet can be a crucial factor for greater profitability, securing the best odds before they are cut.

By using multiple sportsbooks, a bettor can place bets when favourable odds appear, rather than simply waiting for adjustments from one particular bookmaker.

2) Gain access to a world of bonuses and promotions

Welcome bonuses

Both novice and experienced bettors will be familiar with the concept of a welcome bonus.

By opening multiple accounts, it thereby means a bettor can take advantage of the welcome offers and boost their profits. Different sportsbooks' welcome offers can vary significantly and are often very generous.

Standard Promotions

Bookmakers want your business and one strategy they employ to keep their customers engaged is offering their bettors ongoing promotions and offers.

Using multiple sportsbooks therefore opens up the potential to benefit from a vast array of promotions including free bets, cashbacks, boosts and insurances.

Refer-a-friend

Many sportsbooks offer rewards for referring a friend, which may include free bets or cashback.

Using multiple schemes present greater opportunities to benefit from rewards and potentially increase a bettor's long-term and short-term returns.

Loyalty schemes

Many sportsbooks offer loyalty and VIP schemes to increase the engagement of their customers, offering price boosts, free bets and exclusive offers.

By having multiple accounts, and thereby benefitting from multiple reward schemes, a bettor can reap greater returns and attain higher profitability.

Special events

Many bookmakers will run event specific promotions whether that be Cheltenham, Wimbledon or the Euro’s.

Smart bettors will want to ensure they are making full use of generous promotions by gaining access to a wide range of these promotions offered by different bookmakers.

3) Reduce the risk of your accounts being limited or closed

Avoiding reliance

A bettor that only bets with one bookmaker runs the risk of having their account flagged for excessive winning or exploitation.

This could result in the account having limitations imposed or even fully closed.

By spreading bets across different bookmakers, a bettor reduces this risk and can keep their betting strategy on track.

Playing the field

Different bookmakers will have varying account verification thresholds and it is not uncommon for accounts to have limitations imposed at the bookmakers discretion.

This could even be for something as simple as an extended winning streak! So, by having multiple accounts, a bettor can ensure they are not being overly restricted and can find somewhere to place the bet they want.

T&C’s

As detailed above, different sportsbooks will have different terms and conditions and what may be a red flag for one bookmaker, may not be so for another.

Placing bets across sportsbooks therefore reduces a bettor's exposure to being flagged and can enable a smart punter to learn more about the bookmaker they are using, and how they may react to future activity.

4) Expand Your Options for Managing Risk and Trading Positions

Hedging

A big benefit for betting across different sportsbooks is the opportunity to hedge your bets and thereby reduce risk. Having multiple accounts is essential to this betting strategy.

Arbitrage

A word of warning of this point. If a bookmaker believes you are arbitrage betting, they will almost certainly close your account – so proceed at your own risk!

Arbitrage betting is when the odds greatly vary between different sportsbooks so a bettor can place bets that will result in a guaranteed profit.

Having multiple accounts may therefore present the opportunity for a bettor to partake in arbitrage betting.

Management

Any successful bettor will need a well managed betting strategy. Using multiple accounts to place different bets across varied markets and different sports means that funds are not tied up in one place.

This therefore reduces the risk of losing all funds on one single bet and instead promotes a diverse portfolio.

This can aid the management of funds and creates a better overall betting strategy.

Trade

Some sportsbooks have the ability to bet in-play or trade positions – and smart bettors will use multiple sportsbooks to gain access to a wide variety of platforms which offer the best features for trading positions or adjusting bets as events unfold.

Monitor

Bookmakers are constantly updating their odds as sporting events play out and monitoring markets and odds fluctuations whilst betting in-play or on live events is vital for a good betting strategy.

Using multiple sportsbooks enables a bettor to monitor various markets and therefore make informed decisions about their bets.

5) Make your betting experience more diverse and interesting

Enjoyment

They say variety is the spice of life and having multiple accounts means that a bettor can engage across different platforms each with their slightly unique attributes.

Whilst it is true that many betting sites are very similar and follow the same format, they do all have their own unique feel. Diversifying bookmakers therefore means a bettor can have varied experiences, enjoy unique promotions and make use of additional features such as free to play competitions and blog offerings.

The importance of enjoying the betting experience shouldn’t be underestimated.

Strategy

Any smart bettor will want to adopt a well thought-out and detailed betting strategy – and ultimately using multiple sportsbooks is a key part of this.

Having access to different accounts means a bettor can test out varied betting styles and strategies to see what works best for their profit returns and excitement.