SD is our inimitable horse racing expert, having shot to fame for his top tipping and forthright opinions over on Races Now.

Every Thursday, SD delivers his valued insight on our hugely popular weekend racing preview show on the Races Now YouTube channel alongside Adam 'Smido' Smith.

His 'Daily Tips' videos, posted every single morning on X, are showing a tremendous profit and have subsequently amassed him a loyal following, while his infamous 'Betting Ring' videos never fail to raise a laugh as he grills rails bookmakers in the quest of value.

You'll never find SD too far from a racecourse, with Wolverhampton midweek cards his most frequent venture.

**PLEASE NOTE THE CURRENT P/L FIGURES RELATE TO SD'S DAILY TIPS ON X ONLY AND ARE BACKDATED TO 01/08/25 – WE HOPE TO HAVE HIS FULL TIPPING RECORD LIVE IN DUE COURSE*

Steve Day is a seasoned content writer and editor for Odds Now, with over 15 years of experience in the sports betting industry.

Steve has written for a number of high-profile sites, including Football League World, Punters Lounge, and Cricket365.

His main area of expertise is football betting, where his understanding of the game and betting markets has enabled him to provide expert tips and analysis over the years. He also dips his toes into other sports including horse racing, cricket, and ice hockey.

Steve is a lifelong Cardiff City FC fan and is a follower of the Wales national football team. He can often be found taking in Glamorgan Cricket Club matches at Sophia Gardens and Cardiff Devils ice hockey matches at the Vindico Arena.

Ross Kilvington is Odds Now's chief golf tipster, covering events from the PGA and DP World Tour across the season.

Ahead of every major event, you can check out Ross' betting card and detailed explanations for his three weekly picks, where he has unearthed several winners in 2025 alone.

Based in Scotland, Ross also freelances for a number of other sports publications.

Adam Drury has been providing top-class football and snooker betting tips for Odds Now since 2024, enjoying a profitable first campaign.

His EFL accumulators gained a lot of traction in the 2024-25 campaign, notably landing 42/1, 50/1 and 55/1 winners for his loyal followers.

As well as having worked for several established publications during his journalism career, Adam is also a devout follower of Watford FC.

Gab Sutton is an acclaimed EFL pundit whose award-winning contributions have graced esteemed platforms such as The Sack Race, BetVictor, and The Football Lab in years gone by.

In September 2024, OddsNow.com swooped for Gab's services to give our readers unprecedented insight into the EFL on a weekly basis — and hopefully identify a few value bets along the way.

Gab is also a broadcast regular, hosting the EFL Debate show on Twitter and serving as a pundit on BBC Squad Goals, so it was a no-brainer to also sign him up for a YouTube show.

You can catch the EFL Betting Show with Gab and Matt Hill every Friday on the Odds Now YouTube channel and live on X!

Terry is a sports writer and tipster with two decades of betting industry experience, most recently featuring a long stint with Punters Lounge.

A keen follower of darts, snooker, football and many other sports, Terry loves getting creative to try and find an edge and particularly enjoys trying to factor the mental side of sport into his punting.

Away from the desk, he is also a long-suffering West Ham fan.

Scott Redfearn is a veteran punter and value hunter who has carved out a reputation as an extremely shrewd judge in the football betting sphere.

He boasts a loyal following on social media, where he has shared countless big-priced winners – showing a particular love for lower-league markets.

Scott joined Odds Now as a football contributor ahead of the 2025-26 campaign with the aim of pointing readers in the direction of some of those huge value plays he loves.

Despite only being in his early 20s, Matthew O'Regan has wasted little time making a name for himself as a sound footballing judge.

With a strong social media following, gained as a result of his uncanny ability to repeatedly land big-priced winners, Matthew now shares his insights on the beautiful game – and how to profit on it – as his profession.

He credits most of his betting skill to working in a bookmaker shop as a youngster, seeing the silly mistakes most punters make which inspired him to try and attack things from a different angle.

When he's not scouring markets and writing columns, Matthew follows Brighton and his local non-league club Worthing.

As well as being the CEO of Odds Now, Max is a keen punter who specialises in combat sports.

Born and raised in the UK but now residing in Canada, his Saturday evenings usually revolve around taking in all the action from the biggest cards across the boxing and UFC scene.

Away from the ring, Max is also a keen follower of darts – another of his passions he gets to live and breathe via his work.

Harry Fowler is a key part of the Races Now team, helping to provide some of the best horse racing insight around.

Having got onto the illustrious BHA Development Programme in 2024, Harry now works in the industry and is a lover of both racing codes.

As well as contributing on YouTube regularly, Harry also tackles big meeting previews for OddsNow.com, offering up his best bets for all the top racing action.

Away from racing, Harry is a big Luton Town fan and followers the Hatters whenever time allows.

Felix Morson-Pate is a part of the Odds Now football tipping team, taking a data-driven and statistical approach to his betting.

As well as presenting the Bettor Days Ahead podcast on the Odds Now YouTube channel alongside Matt Hill, Felix helps readers unearth value in some of the world's more obscure leagues via his World of Wagers column.

Felix works in the betting industry in a trading team and details his own self-made models via his Looks Good on Paper personal project.

The Odds Now Editorial team are the people who make OddsNow.com tick, publishing all the crucial content that helps you become a better bettor.

Adam Smith has been steering the ship on our Races Now channel since its inception and can usually be found trying to keep his partner SD in check over on their weekly YouTube shows.

'Smido' is a flat lover and keeps readers abreast of all the big talking points throughout the summer action via his Focus On The Flat column, which you can read exclusively here on OddsNow.com

He puts the bulk of his focus on high-quality racing, with Group 1s top of the list – previewing all the big events ante post in meticulous detail.

Away from the racetrack, Smido also loves the darts and also follows UFC, NRL and Nottingham Forest avidly – without any financial interests!

Bradley Walker was one of Odds Now's leading football tipsters throughout the 2024-25 campaign, landing several big priced winners along the way.

A Journalism graduate from the University of Liverpool, Brad also hosted the Premier League Betting Show alongside Matt Hill over on the Odds Now YouTube channel.

A big Liverpool fan, Brad left Odds Now to pursue other opportunities in April 2025.

Connor Cain runs our Darts Now operation, delivering the best interviews, news stories and analysis for arrows fans around the world.

A qualified journalist, Connor is also a capable writer and contributes regularly to Odds Now's editorial operation.

As well as reporting on darts, Connor also enjoys a chuck himself and toes the oche under the nickname of 'Candy' Cain.

Matt Hill is Odds Now's Head of Content and leads our digital operation, while also offering his insight as a tipster across darts and football.

Having worked in the industry for the best part of a decade, including extended stints with Betfred and LiveScore, Matt joined the project in May 2024 with the sole aim of making Odds Now a key player in the betting content space.

He has also forged a reputation as a respected darts tipster, landing numerous three-figure outright winners over the years, while his love for lower league football also helps him pick out the odd obscure winner in that space.

When not at the editorial desk, Matt enjoys travelling the country supporting his beloved Carlisle United FC, chucking a few arrows and spending time with his young family.

Brad Walker was one of Odds Now's leading football tipsters throughout the 2024-25 campaign, landing several big priced winners along the way.

A Journalism graduate from the University of Liverpool, Brad also hosted the Premier League Betting Show alongside Matt Hill over on the Odds Now YouTube channel.

A big Liverpool fan, Brad left Odds Now to pursue other opportunities in April 2025.